{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While a lot of deluxe brand names drive direct exposure through social media marketing, star collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products haven't transformed much in years; it does not have TikTok, and doesn't provide star